November 13, 2025
Design Thinking Tools Guide

Most design thinking tool guides are outdated by the time you read them. InVision shut down in December 2024. Adobe XD is in maintenance mode. And three years of remote work have completely changed what teams actually need from collaboration tools.
You know that feeling when you're juggling browser tabs for research, a whiteboard tool for ideation, and three different apps just to keep your design thinking process organized? The constant app-switching kills your creative flow. Whether you're a designer running empathy sessions, a product team mapping user journeys, or an innovation squad running design sprints, this friction slows you down.
Research shows workers lose 51 minutes per week to tool fatigue, and nearly 1 in 5 workers switch between tabs and apps more than 100 times daily.
We have researched 15+ design thinking tools across all five stages (empathize, define, ideate, prototype, test). This guide covers everything from all-in-one platforms to specialized tools, helping you choose tools that enhance creativity instead of killing it.
TL;DR: Top Picks
Tool | Best For | Key Strength |
|---|---|---|
Kosmik | Visual thinkers needing research integration | Built-in browser, generous free plan with AI |
Microsoft Clarity | Free behavior analytics | 100% free unlimited heatmaps and recordings |
Tally.so | Free unlimited surveys | No response limits on free plan |
Miro | Large teams with established workflows | Industry standard with 7,000+ templates |
Excalidraw | Free sketching and brainstorming | Open-source, no signup required |
Get started with Kosmik's free plan for built-in research, AI auto-tagging, and visual organization on an infinite canvas.
What is Design Thinking? (A Quick Primer)
Design thinking is a framework developed at Stanford's Hasso Plattner Institute of Design that structures problem-solving into five iterative phases: empathize, define, ideate, prototype, and test.
The Five Stages of Design Thinking
Empathize: You start by understanding user needs through research and observation. Conduct interviews, observe behaviors, and gather qualitative insights about the people you are designing for.
Define: You synthesize insights into a clear problem statement. Analyze research findings, identify patterns, and frame the core challenge you need to solve.
Ideate: You generate multiple possible solutions. Brainstorm creative ideas, explore different approaches, and diverge before converging on promising concepts.
Prototype: You build tangible models to test ideas. Create low-fidelity or high-fidelity representations of your solutions to explore feasibility and gather feedback.
Test: You gather feedback and refine the solution. Validate prototypes with real users, iterate based on findings, and improve your design through continuous testing.
The process is non-linear and iterative. You'll often jump between phases based on new insights, and testing might lead you back to ideation or redefining the problem entirely. This human-centered approach requires collaboration and visual thinking, which is exactly why the right tools matter.
Each stage needs specific tool capabilities. Empathize needs research capture and observation documentation. Define requires synthesis tools and pattern recognition. Ideate demands unlimited canvas space and brainstorming platforms. Prototype calls for rapid iteration and interactive mockups. Test requires feedback collection and analytics.
Common Challenges Teams Face with Design Thinking Tools
The Context-Switching Problem
Jumping between browser (research), note-taking app (insights), and whiteboard tool (ideation) destroys creative flow. You lose momentum and ideas slip away before capture. It becomes nearly impossible to track where insights originated from which research.
Workers lose 51 minutes per week to tool fatigue. It takes 23 minutes to recover from each disruption. When you're deep in research and have to switch apps just to organize what you found, you're sacrificing creative momentum for manual busywork.
Organization Overload
Manual tagging and categorization takes hours. User interview transcripts get buried in endless folders. Competitor screenshots scatter across drives. Journey maps live in someone's hard drive. Finding that crucial insight from two weeks ago becomes a scavenger hunt.
Most tools require you to decide how to organize content before you even understand what you're working with. This kills exploration and makes research feel like data entry.
Remote Collaboration Friction
Design feedback loops can drag on for days when teams are misaligned by 4 to 12 hours across time zones. Many tools assume synchronous collaboration, failing at async work where distributed teams actually operate.
Remote teams need clear documentation and self-service access to information. Tools built for in-person workshops don't translate well to distributed collaboration across continents and time zones.
Tool Sprawl and Cost Accumulation
Subscription costs accumulate fast. Ten dollars per user here, twenty dollars there. Suddenly you're spending thousands monthly on tools that don't even talk to each other.
Integration complexity requires additional work. Connecting your whiteboard tool to your project tracker means wrestling with Zapier workflows or paying for enterprise APIs. Training time multiplies across platforms—every new tool means another onboarding session, another set of keyboard shortcuts to memorize, another login to manage.
The average worker uses 6 to 10 different tools daily. Every additional tool adds cognitive load and increases the likelihood that critical information lives somewhere nobody remembers.
So how do you escape this chaos without adding more complexity? This guide takes a different approach than typical tool roundups.
We have organized tools by what they do best and which design thinking stage they excel at. Some tools like Kosmik and Miro work across multiple stages, while specialized tools like UXtweak (testing) or Smaply (journey mapping) shine in specific phases.
How to Choose the Right Design Thinking Tool
Key Features to Look For
1. Visual Collaboration Capabilities
Infinite canvas for spatial thinking matters. Real-time co-editing with live cursors makes collaboration seamless. Look for templates covering design thinking frameworks like empathy maps and user journey maps, plus sticky notes with voting capabilities to prioritize concepts.
2. Research Integration
Web clipping and screenshots. Import from various sources. Annotation capabilities. Better yet, built-in browser features that eliminate context-switching entirely (like Kosmik's press 'W' to browse feature).
3. Organization and Retrieval
Tagging and categorization, whether manual or AI-powered. Search functionality that goes beyond keywords to semantic understanding and visual similarity. Visual clustering of ideas. AI auto-organization that tags content by themes, colors, and subjects automatically.
4. Collaboration Features
Comments and feedback systems. Version history and change tracking. Sharing and permissions management. Support for both synchronous and asynchronous work, because not everyone's online at the same time.
5. Integration Ecosystem
Works with communication tools like Slack and Microsoft Teams. File storage integration with Google Drive and Dropbox. Design tool connections to Figma and Adobe Creative Cloud. Project management links to Jira, Asana, and ClickUp. Export options and API availability for custom workflows.
6. Ease of Use
Learning curve matters. Time to proficiency, onboarding quality, mobile accessibility, and interface intuitiveness all determine whether your team actually uses the tool or abandons it after two weeks.
Questions to Ask Before Choosing
What's your team size?
Solo designer? Free tools with robust features work great.
Small team (2-10)? Look for affordable collaboration features.
Medium team (10-50)? Scalability and permissions matter.
Enterprise (50+)? You need SSO, advanced security, and dedicated support.
What's your budget range?
Free tools only? Several excellent options exist.
Under $10/user/month? Sweet spot for value.
$10-20/user/month? Premium features and support.
Enterprise budget? Custom pricing with white-glove service.
Which design thinking stage do you focus on most?
Different stages need different capabilities. Empathize needs research tools. Ideate needs brainstorming space. Prototype needs creation features. Test needs analytics.
Do you need async or real-time collaboration?
Distributed teams across time zones need strong async features. Co-located or same-timezone teams benefit from real-time collaboration.
How important is AI-powered organization?
Manual tagging doesn't scale. If you're dealing with hundreds of research items, AI auto-organization saves hours weekly.
Do you need built-in research capabilities?
If you're constantly switching between browser and workspace, integrated research features (like Kosmik's built-in browser) eliminate that friction entirely.
Now lets dive deep into each tool.
15 Best Design Thinking Tools (Ranked)
1. Kosmik: Best Design Thinking Tool for Creative Professionals

Kosmik is an infinite canvas workspace designed specifically for visual thinkers who need to combine research, organization, and collaboration in one platform. Unlike traditional whiteboards, Kosmik includes a built-in web browser. Press 'W' to capture content directly to your canvas without switching apps.
This is what happens when you build a tool specifically for people who think visually instead of adapting project management software for creative work.
Key Features
Press 'W' to browse any website directly on the canvas without leaving Kosmik
AI auto-tagging organizes content by themes, colors, and subjects automatically (drop in 50 images and search for "minimalist blue logos" without manual tagging)
Infinite canvas provides unlimited space for visual thinking and spatial connections between ideas
Multiple content types work natively: images, videos, text, web pages, PDFs all on one canvas without separate apps
Real-time collaboration lets multiple users browse, capture, and organize simultaneously with live cursors
Intelligent AI suggestions recommend related content based on what you've added to your workspace
Instant web publishing shares workspaces publicly with one click for client presentations
PDF reader with OCR extracts text from any document directly on canvas
Chrome web clipper extension saves content from anywhere to your workspace
Pros
Generous free Rover plan with 50 AI requests per month and unlimited universes
Integrated browser keeps research and ideation in one workspace
AI visual similarity search finds inspiration you'd never discover manually, perfect for ideation stages
Purpose-built for visual thinking, not adapted from project management like some competitors
Beautiful, intuitive interface requires no training for basic features
No learning curve for spatial organization on infinite canvas
Free plan supports teams of 3 members plus 10 guests for collaborative design thinking
Actually affordable compared to professional research tools with unlimited features at lower cost than competitors
Native support for multiple file types means PDFs, videos, images work without opening separate apps
Cons
Newer platform means smaller community compared to Miro or Mural (though team is highly responsive)
Best suited for visual and creative work rather than spreadsheet-style linear organization
Some advanced prototyping features found in specialized tools like Figma not included (use Kosmik for research and ideation, Figma for high-fidelity prototypes)
Pricing
Rover (Free Forever): 1 workspace, up to 3 members, 10 guests, unlimited universes and items, 100 files (15MB max each), 50 AI requests per month
Plus: $6.99/month (yearly) or $10.99/month - unlimited workspaces, members, guests, files, and AI requests with priority support
Enterprise: Custom pricing for teams needing dedicated support, custom integrations, and advanced security
User Reviews
Kosmik has a strong rating on Tool Finder based on user reviews praising its "very fast, beautifully designed macOS desktop app," "brilliant, useful in-app browser feature," and noting it "provides a richer and fuller experience" compared to alternatives. Users highlight the "really fast browser, faster than Arc, Chrome, and Brave" and appreciate the dedicated indie team that's "extremely active in their community and responsive to bugs and feature requests."
Why Kosmik is the Best Design Thinking Tool
For design thinking workflows, Kosmik solves the fundamental problem most tools ignore: constant switching between research and creation. During the empathize stage, you can browse user research, capture interviews, and organize observations without ever leaving your workspace. The built-in browser means pressing 'W' gives you full web access right on your canvas.
When you move to the define stage, AI auto-tagging clusters insights automatically. You can visually arrange hundreds of research items on the infinite canvas, and AI helps identify patterns by color, theme, and subject matter without manual categorization.
For ideation, build mood boards and collect inspiration using the same spatial workspace. The AI suggests related content you might have missed. For visual thinkers doing moodboarding, this approach feels natural rather than fighting with folder hierarchies.
The real differentiator is workflow integration. While competitors require you to research in a browser, organize in one app, ideate in another, and prototype in a third, Kosmik consolidates research, organization, and visual ideation into one seamless experience.
Get started with Kosmik's free plan here.
Best For
Designers and creative professionals who think visually and work with extensive visual research
UX researchers managing multiple design inspiration sources and user research across projects
Teams tired of context-switching between research browser and ideation tools
Projects requiring extensive visual research like mood boards and inspiration gathering
Anyone who wants AI to handle organization automatically instead of manual tagging systems
Small to medium-sized teams (3-50 members) looking for cost-effective visual collaboration
2. Miro: Industry-Standard Digital Whiteboard

Miro is the industry standard for digital whiteboards. With 60 million users and 99% of Fortune 100 companies using it, Miro has become the default choice for remote collaboration. The platform packs 7,000+ templates into an infinite canvas, supporting everything from quick brainstorms to full design thinking workshops across all five stages.
Key Features
Infinite canvas with sticky notes, drawings, flowcharts, and visual collaboration tools
7,000+ templates including design thinking frameworks like empathy maps, customer journey maps, and workshop templates
Real-time collaboration with unlimited team members even on the free plan with live cursors and instant updates
Built-in voting and timer features perfect for facilitated workshops and time-boxed design thinking activities
Screen sharing and video chat integration for remote design thinking sessions
Extensive integration ecosystem with 250+ app integrations including Google Drive, Slack, Microsoft Teams, Figma, Jira, and Asana
AI features including clustering, summarization, and catch-up (beta) for visual summaries of board changes (50 credits per user per month on Business plan)
Pros
Industry standard means widespread adoption and extensive learning resources
Massive template library covers virtually every design thinking scenario and framework
Excellent for facilitated workshops with built-in timers, voting, and presentation modes
Strong mobile apps work well for field research during empathize stage
Robust permission system manages team access across large organizations
Unlimited team members even on free plan makes it accessible for exploring Miro
Cons
Can become expensive for large teams on Business plan
Overwhelming feature set for beginners creates steep learning curve
Requires separate tools for research and asset collection (no built-in browser)
Manual organization required, no automatic AI tagging
AI features limited and metered after initial 50 credits per user per month
Pricing
Free: 3 editable boards, unlimited team members, basic features
Starter: $8 per user per year (yearly) or $10 per month
Business: $16 per user per month (yearly) or $20 per month with 50 AI credits per user per month
Enterprise: Custom pricing for organizations with 30+ users
User Reviews
Miro has a 4.7 out of 5 stars rating on G2 with 8,345 reviews. Users praise it as an "excellent tool for designing workflows and organizing team ideas" that "helps streamline collaboration." The visual nature allows "sharing and explaining complicated topics with audiences new to the domain." Users appreciate the extensive template library and integration ecosystem that makes it work well with existing team workflows.
Best For
Large organizations with established Miro workflows and need for enterprise features
Facilitated workshops and structured design thinking sprints with built-in timers and voting
Teams that need extensive template libraries covering every design thinking stage
Projects requiring integration with many other tools in existing tech stack
3. Mural: Workshop-Focused Collaboration Canvas

Mural is a digital workspace designed specifically for facilitating workshops and innovation sessions, with a strong emphasis on design thinking and structured facilitation. If you run design thinking workshops professionally, Mural's facilitation features are best-in-class.
Key Features
Facilitation superpowers including timers for time-boxed activities, private mode for independent thinking, and follow-me features to guide participants through workshops
Voting session feature excellent for making decisions during live design thinking workshops with anonymous voting for prioritization
Interactive templates for design thinking stages with numerous customizable templates for retrospectives and strategy planning
Digital sticky notes with real-time collaboration and structured frameworks built-in
Integrations with Microsoft Teams, Webex, Zoom, Jira Cloud, Google Workspace, Slack, and Adobe Creative Cloud Library
Pros
Best-in-class facilitation features make running design thinking workshops smooth and professional
Excellent for structured workshops with guided frameworks and methodology integration
Strong design thinking methodology integration with templates built around the five-stage process
Good template quality focused on workshop facilitation
Free plan includes all facilitation features with 3 murals and unlimited members
Cons
More expensive than alternatives
Steeper learning curve compared to simpler whiteboard tools
Focused on synchronous collaboration, less ideal for async distributed teams
Requires external research tools for empathize stage (no built-in browser or research features)
Pricing
Free: 3 murals, unlimited members, all visual collaboration and facilitation features, full template library
Team+: $9.99 per user per month (some sources cite $12 per user per month billed annually)
Business: $17.99 per user per month
Enterprise: Custom pricing for large organizations
User Reviews
Mural has a 4.6 out of 5 stars rating on G2 with 1,426 reviews. 100% of reviewers feel positive about remote design sessions and 98% positive about idea brainstorming capabilities. Users describe "virtual whiteboards and collaboration features highly effective for remote teamwork, workshops, design sprints, and brainstorming" and find Mural better than competitors for "engaging and productive brainstorming sessions." The facilitation features are particularly praised for making professional workshops smooth and effective.
Best For
Professional facilitators running design thinking workshops with multiple groups
Innovation teams conducting structured brainstorming across empathize, define, and ideate stages
Organizations prioritizing facilitation features over general collaboration
Teams wanting guided design thinking frameworks built into the tool
4. FigJam: Lightweight Whiteboard from Figma

FigJam is Figma's whiteboarding little brother. If your team already lives in Figma for design work, FigJam lets you brainstorm and ideate without ever leaving the ecosystem. Think of it as the lightweight, approachable tool that gets ideas flowing before you jump into high-fidelity design.
Key Features
Clean, uncluttered interface makes brainstorming sessions feel lightweight and fast
Seamless Figma integration lets you switch from sticky notes to mockups without export or import hassle
Real-time collaboration with audio for synchronous design thinking sessions
Templates for common design thinking activities like empathy mapping and journey mapping
Stamp and reaction features for quick feedback during ideation
AI assistant capabilities through FigGPT (experimental) for ideation support
Native integrations with Asana, Jira, GitHub, Google Workspace, Microsoft Teams, Zoom, Slack
Pros
Extremely affordable professional plan compared to competitors
Zero learning curve makes onboarding instant for design thinking teams
Perfect for design teams in Figma ecosystem with seamless workflow from ideation to prototype
Fast and lightweight interface keeps design thinking sessions moving quickly
Free tier very generous with 3 files and unlimited collaborators for exploring FigJam
Cons
Less feature-rich than Miro or Mural for comprehensive design thinking workflows
Limited template library compared to competitors
Best for design-focused teams only, not ideal for non-design innovation teams
Not ideal for teams not using Figma since other tools may be more mature
Pricing
Free: 3 FigJam files, unlimited collaborators, unlimited personal drafts
Professional: $3-5 per editor per month (annual billing)
Figma bundle discounts available when combining with Figma design tool
User Reviews
FigJam has 449 reviews on G2 with users describing it as "extremely intuitive and beautifully detailed" and noting "FigJam is best when used alongside Figma" with "perfect integration between designs, prototypes, and whiteboards." Users appreciate it's "easy to navigate and implement," making it ideal for design teams who want a lightweight brainstorming tool that connects seamlessly to their design workflow.
Best For
Design teams already using Figma who need design thinking ideation to prototype workflow
Projects that go from brainstorming in ideate stage to high-fidelity prototyping
Teams wanting a simple, focused whiteboard tool without overwhelming features
Startups with limited budgets thanks to generous free tier
5. Sprintbase: Guided Design Thinking Platform

Sprintbase is design thinking with training wheels. Instead of dropping you into a blank canvas and wishing you luck, Sprintbase guides you through the innovation process step-by-step with built-in methodology and educational resources. The tool teaches you design thinking as you actually do it.
Key Features
Step-by-step design thinking guidance with tools, templates, and expert tips provided when teams login
Built-in methodology covering defining challenges, conducting user observations and interviews, generating ideas, creating rapid prototypes, and sharing for feedback
Educational resources and tutorials included so teams learn while doing
Progress tracking and documentation for design thinking sprints
Supports sprints lasting 4-8 weeks with teams of 7-10 people
Remote team collaboration features for distributed design thinking work
Pros
Excellent for beginners who need structured guidance through the design thinking process
Methodology built-in means you don't need separate training or consulting
Structured approach ensures completeness across all five design thinking stages
Good for standardizing processes across large organizations
Used by major enterprises including eBay, CapGemini, Deloitte, ABInBev
Cons
Less flexible than general whiteboards for experienced design thinking practitioners
Pricing not transparent (contact for pricing, enterprise-focused)
May feel rigid for experienced practitioners who prefer unstructured exploration
Smaller user base than major platforms like Miro or Mural
Pricing
Sprintbase offers a 14-day free trial to get started with two main pricing tiers:
Essentials: Everything you need to get your teams moving with Sprintbase
FacilitatorPro: Premium features and training bundles for facilitators to run high-impact sprints
Specific pricing requires contacting the Sprintbase team (enterprise-focused).
User Reviews
Sprintbase is used by major organizations with testimonials from Anna Sulzman, Director of People and Organizational Development at eBay, noting "Sprintbase provides the focus and structure their team needs to make an impact with Design Thinking." It has been used by CapGemini since 2017 in partnership with Møller Institute, Churchill College, University of Cambridge.
Limited public review data available due to enterprise focus.
Best For
Teams new to design thinking who need structured guidance and built-in education
Organizations wanting to standardize their innovation process across departments
Companies running regular design sprints lasting 4-8 weeks with defined timelines
Teams that need built-in methodology education without hiring external consultants
6. ClickUp: Project Management with Design Thinking Features

ClickUp is an all-in-one productivity platform that includes whiteboards, docs, and task management, allowing teams to go from ideation to execution in one tool. It's the rare tool that connects design thinking work directly to project implementation.
Key Features
Whiteboards for brainstorming, tracking sprint planning, and conceptualizing marketing collateral
Docs for documentation of design thinking insights and research findings
Tasks for prototype development tracking and testing coordination
Multiple views including board, list, timeline, Gantt for different design thinking stages
1,000+ integrations with Slack, Google Drive, Figma, and project management ecosystem
Dashboards for visualizing design thinking progress (100 dashboards max on Business plan)
Pros
Combines ideation and execution, so ideas from ideate stage flow directly into prototype and test tracking
Reduces tool sprawl significantly by consolidating design thinking and project management
Strong value for price with comprehensive features
All-in-one approach reduces context-switching between design thinking and implementation
1,000+ integrations connect with existing tech stack
Cons
Can feel overwhelming due to feature breadth and options
Whiteboard features not as polished as dedicated design thinking tools
More project management than design thinking focus, so ideation feels secondary
Steeper learning curve compared to simple whiteboard tools
Feature caps (60 whiteboards, 100 dashboards) on Business plan push users to higher tiers
Pricing
Free: Basic features for personal use, unlimited tasks, list, kanban board, and calendar views
Unlimited: $7 per user per month with advanced features
Business: $12 per user per month (annually) with unlimited message history, Mind Maps, activity views, and whiteboards
Enterprise: Custom pricing for large organizations
User Reviews
ClickUp has a 4.7 out of 5 rating on G2 based on 10,666 reviews. Users note it "consistently rises to the top among productivity tools" and appreciate how it combines ideation and execution with comprehensive features. Teams value the all-in-one approach that reduces tool sprawl and connects design thinking work directly to project implementation.
Best For
Teams wanting to combine design thinking ideation with project management execution
Organizations consolidating tool stacks to reduce subscription costs
Teams that need idea-to-execution workflows from ideate through test and implementation
Companies already using 1,000+ tool integrations in their tech stack
7. Microsoft Clarity: Free Unlimited Behavior Analytics

Microsoft Clarity is a completely free behavior analytics platform from Microsoft that provides unlimited heatmaps, session recordings, and AI-powered insights with no traffic limits or site restrictions. Essential for the empathize and test stages of design thinking when you need to understand real user behavior.
Key Features
Unlimited heatmaps showing where users click, move, and scroll with no traffic caps
Unlimited session recordings to watch real user sessions and identify behavior patterns
AI-powered Copilot feature that analyzes sessions and answers questions about user behavior
Rage click, dead click, and excessive scrolling detection to identify user frustration
Funnel analysis and conversion tracking for understanding user journeys
Privacy-focused with GDPR compliance and masking of sensitive data
No session limits, no site limits, no traffic limits completely free forever
Easy integration with Google Analytics for combined insights
Pros
Completely free with unlimited everything (no paid tiers, genuinely free forever)
AI Copilot provides intelligent insights from session data automatically
No traffic limits unlike competitors that cap at 20k sessions per month
Easy setup with simple code snippet integration
Privacy-focused with built-in data masking and GDPR compliance
Owned by Microsoft, ensuring long-term reliability and support
Cons
Requires existing website or product, not useful for early-stage ideation
Only covers digital behavior, not in-person observations
Fewer third-party integrations compared to paid alternatives
Limited customization options for advanced analytics users
No built-in survey or feedback widget features
Pricing
Free: Everything included, unlimited heatmaps, unlimited session recordings, unlimited sites, unlimited traffic, AI Copilot (100% free, no paid plans)
User Reviews
Microsoft Clarity receives positive reviews with users praising it as the best free alternative to paid analytics tools. Users appreciate the "completely free, unlimited analytics with no restrictions" and note that "AI Copilot makes analyzing sessions incredibly fast and insightful."
Users highlight that it's "unbelievable that Microsoft offers this completely free with no limitations" and recommend it as a "must-have for any team doing user research on a budget." Some note it lacks the advanced survey features of paid alternatives but emphasize the value is unbeatable for free.
Best For
Empathize stage behavior data collection on any budget (completely free)
Teams needing unlimited session recordings without traffic caps
Startups and small teams without analytics budget
Product teams validating assumptions during test stage with real user data
8. Tally.so: Free Unlimited Forms for User Research

Tally.so is the best free alternative for creating forms and surveys for design thinking user research. Unlike other survey tools that restrict free plans to 10 responses per month, Tally offers truly unlimited forms and submissions for free, making it ideal for teams on a budget during empathize and test stages.
Key Features
Unlimited forms and unlimited submissions on free plan (no response caps)
Notion-like editing experience with clean, document-style forms
Logic jumps and conditional branching for dynamic surveys
Multi-page and single-page form flexibility
Embed online content including YouTube videos, Calendly, Google Maps
Custom CSS support for advanced customization
Clean, minimalist design that focuses on content over flashy animations
Integration with popular tools through Zapier, webhooks, and native connections
Pros
Genuinely free unlimited forms and submissions (best free tier in the industry)
Simple, fast form creation without drag-and-drop complexity
Document-style flow feels natural and accessible
No learning curve, just start typing like in Notion
Great for budget-conscious teams and startups
Multi-page forms included on free plan
Cons
Basic analytics compared to premium alternatives
Requires third-party integrations like Google Analytics for advanced reporting
Less polished, conversational interface than paid alternatives
Simpler feature set focuses on essentials over advanced capabilities
Pricing
Free: Unlimited forms, unlimited submissions, logic jumps, multi-page forms, file uploads
Pro: $29 per month (remove Tally branding, custom domains, priority support)
Business: $89 per month (advanced features, team collaboration)
User Reviews
Users praise Tally for "simplicity vs interactivity" and note it thrives in minimalist, fast workflows. The free plan makes it accessible for small teams and startups. Users appreciate that "you can create forms quickly without the complexity of drag-and-drop builders."
Some users note the analytics are basic compared to premium tools and recommend using Google Analytics integration for detailed insights. Best for teams prioritizing speed and budget over advanced analytics.
Best For
Budget-conscious teams needing unlimited user research surveys
Quick feedback collection during empathize and test stages
Startups and small teams without survey budget
Teams who prefer simple, fast form creation over advanced features
9. Figma: Industry-Standard Design and Prototyping

Figma is the industry-leading collaborative design platform for creating interfaces, prototypes, and design systems, with real-time collaboration at its core. Essential for the prototype stage of design thinking.
Key Features
Vector-based design tools for creating high-fidelity prototypes during prototype stage
Interactive prototyping with transitions, Smart Animate, and custom animations with springs, slides, dissolves
Component libraries and design systems for maintaining consistency across prototypes
Real-time collaboration with multiple team members working on same design file simultaneously
Commenting and feedback features for gathering input during test stage
Developer handoff tools for transitioning from prototype to implementation
Version history and branching for tracking prototype iterations
Analytics to analyze design systems adoption and efficiency with in-app metrics
Pros
Industry standard for UI and UX design with widespread adoption
Excellent collaboration features enable real-time design thinking prototype work
Powerful prototyping capabilities for interactive user testing
Strong community and resources for learning design thinking prototyping
Browser-based means no installation required for design thinking teams
Generous free tier with 3 Figma files and 3 FigJam files
Cons
Steeper learning curve for beginners new to design tools
Not designed for early ideation stages (use FigJam or other whiteboards)
Focused on UI and UX prototyping, not all prototyping needs (physical products, service design)
Can be expensive at scale with $45-75 per editor per month for higher tiers
Performance issues with large files, especially in browser
Pricing
Free (Starter): 3 Figma files, 3 FigJam files, great for individuals exploring platform
Professional: $20 per editor per month (annual)
Organization: $55 per editor per month (annual)
Enterprise: $90 per editor per month (annual)
User Reviews
Figma has 1,736 verified reviews on G2 with users noting "great value for money, especially with its generous free version and reasonable premium pricing" that "streamlines design and prototyping with intuitive tools, robust real-time collaboration, and easy sharing." Users find it "absolutely worth the money; the pricing is fair" and appreciate how it "combines design and prototyping into one tool, eliminating need to switch between platforms." The real-time collaboration capabilities make it particularly valuable for distributed design teams.
Best For
Prototype and test stages for creating interactive prototypes
Professional UI and UX designers on design thinking teams
Teams creating interactive prototypes for user testing
Organizations building design systems for consistent design thinking work
10. Lucidspark: Simple Brainstorming Whiteboard

Lucidspark is a virtual whiteboard designed specifically for brainstorming sessions, with intuitive features for generating and organizing ideas in real-time during ideate stage.
Key Features
Clean interface that keeps ideation focused without overwhelming features
Sticky-note style elements help capture ideas quickly without feeling cluttered during brainstorming
Sticky notes and freehand drawing for flexible ideation during design thinking sessions
Voting and tagging for prioritizing concepts during define and ideate stages
Timer for time-boxed activities common in design thinking workshops
Integration with Lucidchart for diagramming and journey mapping
Facilitator controls for managing brainstorming sessions
Pros
Very easy to learn with minimal onboarding for design thinking teams
Affordable pricing compared to competitors
Fast and responsive interface keeps ideation moving quickly
Good for focused brainstorming without feature bloat
Integrates with Lucidchart ecosystem for journey mapping
Cons
Less comprehensive than Miro or Mural for full design thinking workflows
Smaller template library limits design thinking framework options
Limited to brainstorming and ideation stages, not useful for prototype or test
Fewer collaboration features compared to enterprise platforms
Can become unwieldy with many simultaneous users adding content
Pricing
Free: 3 editable boards and basic features
Individual: $9 per month
Team: $10 per user per month
Enterprise: Custom pricing with full Visual Collaboration Suite access
User Reviews
Lucidspark has a 4.5 out of 5 stars rating on G2 with 1,884 reviews and 89% user satisfaction. Users note it "enhances virtual brainstorming with interactive features" and "enables seamless idea sharing and collaboration." Users find it "easy to use, with an intuitive interface and helpful templates" with "strong real-time collaboration features." The simplicity and fast interface make it ideal for teams who want focused brainstorming without overwhelming feature complexity.
Best For
Teams wanting simplicity over features for ideate stage brainstorming
Quick brainstorming sessions without extensive feature needs
Budget-conscious teams looking for affordable ideation tools
Organizations already using Lucidchart for diagramming
11. Stormboard: Digital Sticky Note Collaboration

Stormboard is a cloud-based collaboration tool focused on sticky-note style brainstorming with strong facilitation and organization features for define and ideate stages.
Key Features
Virtual sticky notes capture ideas quickly and are color-coded and categorized for better organization
StormAI analyzes workspace data and automagically generates intelligent templates with structured sections and contextual sticky notes
Real-time collaboration with instant feedback and dynamic brainstorming sessions
Voting and prioritization features for defining problem statements
Customizable templates and substorms (rooms) for collaboration during ideate sessions
Export to various formats for integration with other design thinking tools
Integration with project management tools for transitioning to prototype stage
Pros
Familiar sticky-note metaphor makes onboarding intuitive for design thinking teams
Good for async brainstorming across distributed teams
Strong organization features help during define stage synthesis
Affordable for small teams at $10 per user per month or free for 5 users
StormAI for intelligent templates reduces setup time
Trusted by thousands including NASA, Microsoft, and Baxter
Cons
Less versatile than Miro or Mural for comprehensive design thinking workflows
Smaller user community means fewer third-party resources
Limited prototyping features, only useful for early design thinking stages
Interface feels dated compared to competitors like Miro and Mural
Occasional performance issues with many participants including lag and crashes
Pricing
Personal (Free): Free for individuals or teams of up to 5, 5 open Storms, limited integration options
Business: $10 per user per month (some sources cite $8.33 per month), unlimited Storms and users per Storm
Enterprise: Custom pricing for larger organizations with unlimited open Storms, full integration capabilities, added security and support
User Reviews
Stormboard has a 4.3 out of 5 stars rating on G2 with 16 reviews. Users note it's "easy to use and intuitive," "great for interactive workshops with clients to jot ideas down quickly and collaboratively," with "customizable templates" and appreciating "the ability to send users into substorms or different 'rooms' to collaborate is very useful." The familiar sticky-note metaphor makes it particularly accessible for teams transitioning from physical to digital brainstorming.
Best For
Teams transitioning from physical sticky notes to digital design thinking
Agile and Scrum teams integrating design thinking into sprints
Structured brainstorming sessions during define and ideate stages
Remote teams needing async ideation capabilities
12. Excalidraw: Free Open-Source Sketching for Ideas

Excalidraw is a completely free, open-source virtual whiteboard tool for sketching hand-drawn style diagrams and wireframes. With over 103,000 GitHub stars, it is one of the most popular free design thinking tools for quick ideation and visual brainstorming during the ideate and prototype stages.
Key Features
Hand-drawn style sketching that feels natural and encourages rapid ideation
Completely free with no signup required, works in browser instantly
End-to-end encryption for privacy-sensitive design thinking sessions
Works offline, data stored locally in browser for security
Real-time collaboration with shareable links
Export to PNG, SVG, or clipboard for easy sharing
Infinite canvas for unlimited brainstorming space
Libraries of shapes, arrows, and elements for quick diagramming
Open-source with 103,000+ GitHub stars and active development community
Pros
100% free forever with no limitations or paid tiers
No account required, start sketching immediately
Hand-drawn aesthetic encourages creativity and reduces perfectionism
Privacy-focused with end-to-end encryption and local storage
Works offline, reliable even without internet connection
Huge open-source community ensures long-term support
Lightweight and fast, no heavy downloads or installations
Cons
Hand-drawn style may not work for polished presentations
Fewer templates compared to commercial whiteboard tools
Limited project management or task features
No built-in video chat or advanced collaboration features
Basic feature set focused on core sketching functionality
Pricing
Free: Everything included, unlimited use, end-to-end encryption, real-time collaboration (100% free, no paid plans, open-source)
User Reviews
Excalidraw has 103,000+ GitHub stars and is widely praised in the design and developer communities. Users appreciate the "simple, beautiful hand-drawn style that makes ideation feel natural" and note it is the "best free whiteboard tool for quick sketching and brainstorming."
The open-source community highlights that it is "refreshing to have a completely free tool with no signup walls or artificial limits" and recommend it as a "must-have for any team doing visual thinking on a budget."
Best For
Quick ideation and sketching during brainstorming sessions
Teams wanting free, unlimited whiteboarding without signup friction
Privacy-sensitive projects requiring end-to-end encryption
Low-fidelity wireframing during early prototype stage
Open-source enthusiasts preferring community-driven tools
13. Conceptboard: Visual Collaboration with Task Management

Conceptboard combines visual collaboration boards with task assignment and project management features, bridging ideation and execution from ideate through test stages.
Key Features
Infinite canvas for visual collaboration during ideate stage
Sticky notes, live cursors, drawing features for brainstorming
Templates and threaded comments for design thinking frameworks
Task creation and assignment directly on boards for prototype stage tracking
Drag-and-drop task management for organizing test stage activities
Built-in video call functionality for remote design thinking sessions
Fully GDPR-compliant with ISO 27001, 27017, and 27018 certification, hosted in Germany
256-bit AES encryption and granular access management for secure design thinking work
Integrations with Microsoft Teams, Atlassian Confluence, Google Drive, Dropbox, OneDrive, Webex
Pros
Good balance of features and simplicity for design thinking workflows
Affordable pricing compared to competitors
Strong feedback and annotation features for test stage prototype reviews
Task management integration connects design thinking to implementation
Excellent security and compliance (GDPR, ISO certified) for enterprise teams
Used by over 14 million users including Siemens, City of Freiburg, U.S. Air Force
Cons
Less polished than top-tier competitors like Miro and Mural
Smaller template library limits design thinking framework options
Limited AI features compared to newer platforms
Smaller user community means fewer third-party resources
Steep learning curve for users new to visual collaboration tools
Pricing
Free: 3 active boards with 100 objects per board
Starter: €5 per user per month with unlimited boards and 5 GB storage
Advanced: From €10 per user per month with unlimited projects and 1 TB storage
Corporate & Government: From €14 per user per month with SSO, audit logs, and unlimited storage
Enterprise: Custom pricing with tailored features and dedicated hosting options
User Reviews
Conceptboard has a 4.6 out of 5 stars rating on G2 with 60 reviews and 92% user satisfaction. Users praise it for its "user-friendly interface, collaborative features, and ease of use" noting "multiple users can edit the same board simultaneously, ensuring instant updates" and it "enhances visual communication, making complex ideas easier to understand." Teams particularly value the combination of visual collaboration with task management features that bridge ideation and execution.
Best For
Teams wanting visual collaboration plus task management for complete design thinking workflow
Design agencies managing client feedback during prototype and test stages
Projects needing annotation and commenting for iterative design thinking
Teams requiring strong permission controls and security compliance
Mid-market and enterprise teams needing data compliance (GDPR, ISO)
14. Smaply: Specialized Journey Mapping Tool

Smaply is specialized software for creating customer journey maps, personas, and stakeholder maps with professional quality output, essential for empathize and define stages.
Key Features
Persona editor with templates that transforms customer insights into actionable personas
Create new personas from within journey maps and complete them in the Persona Builder
Customer journey mapping tool with state-of-the-art journey management functionalities
Stakeholder map designer for understanding ecosystem during empathize stage
Professional export options for client presentations
Collaboration features for team-based design thinking research
Research integration for connecting insights to journey maps
Templates and structured approach for consistent design thinking documentation
Pros
Best-in-class journey mapping for define stage synthesis
Professional output quality suitable for stakeholder presentations
Specialized for UX research documentation during empathize stage
Great for client presentations with polished visual output
Free plan available for exploring journey mapping
Volume discounts for larger teams starting from 20 users
Discounts offered for educational projects, NGOs, and public services
Cons
Expensive for specialized use compared to all-in-one platforms
Only covers specific stages (empathize and define), not useful for ideate, prototype, test
Requires additional tools for full design thinking process
Steeper learning curve for journey mapping methodology
Pricing
Free: €0.00 per year with additional editors on one single map for free
Subscription: Specific plan details available in-app with volume discounts starting from 20 users
User Reviews
Smaply has a 4.4 out of 5 stars rating on Capterra with 19 reviews and reviews on G2. Users find it one of the best tools to visualize and digitize customer journey maps with easy sharing capabilities for teams. Smaply has been one of the first dedicated journey mapping tools on the market and has helped companies worldwide embed and scale service design.
Best For
Empathize and define stages for creating detailed journey maps
UX professionals creating journey maps for design thinking research
Teams documenting user research and synthesizing insights
Organizations standardizing persona formats across design thinking projects
15. UXtweak: User Testing Platform

UXtweak is a comprehensive user testing platform designed specifically for the test stage of design thinking, offering various testing methods in one tool for validating prototypes.
Key Features
Tree testing with user-friendly interface, quick and easy to set up with results well presented with great visualizations
Card sorting that's simple yet more customizable than other platforms, supports using pictures as cards
Website testing for complex website evaluation during test stage
Session recording to watch user interactions with prototypes
Mobile testing for validating mobile prototypes
Prototype testing for design thinking prototype validation
Competitive usability testing for benchmarking during test stage
Task-oriented usability studies for specific design thinking hypotheses
Pros
Comprehensive testing toolkit covers multiple test stage methodologies
Multiple methods in one platform (tree testing, card sorting, etc.) reduce tool sprawl
Good analytics and reporting for synthesizing test stage insights
Professional research tool with excellent visualizations
Easy to use with outstanding customer service according to reviews
Successfully used to teach card sorting, tree testing, and usability testing
Cons
Only covers testing phase, not useful for empathize, define, ideate, or prototype stages
Requires learning multiple testing methods and methodologies
Higher pricing for professional use
Needs separate ideation tools for earlier design thinking stages
Free plan very limited with only 1 user and 30 responses per month
Pricing
Starter (Free): One user, 30 responses per month
Plus: $99 per month or $49 per month (annually)
Business: $179 per month or $144 per month (annually)
Enterprise: Custom pricing
User Reviews
UXtweak has a 4.9 out of 5 rating on Capterra with users "consistently praising UXtweak for its ease of use and outstanding customer service." Users note tree testing is "quick and easy to set up" with "very user-friendly interface" and "results are well presented, easy to analyze with great visualizations." Card sorting is "simple yet more customizable than other platforms." The comprehensive testing toolkit makes it valuable for teams who need multiple research methods in one platform.
Best For
Test stage of design thinking for validating prototypes
UX researchers validating designs through multiple testing methods
Teams needing quantitative validation of design thinking hypotheses
Organizations running regular user tests as part of design thinking process
Quick Comparison: Top Design Thinking Tools
Tool Name | AI Features | Standout Feature | Best For |
|---|---|---|---|
Kosmik | AI auto-tagging, visual similarity search, intelligent suggestions | Built-in browser eliminates app-switching, generous free plan | Visual thinkers doing extensive research |
Miro | AI clustering, summarization, catch-up (50 credits, then metered) | 7,000+ templates for every scenario | Large organizations, extensive templates |
Mural | None | Superior facilitation features (timers, voting, private mode) | Professional workshop facilitators |
FigJam | FigGPT (experimental) | Seamless Figma integration | Design teams in Figma ecosystem |
Sprintbase | None | Step-by-step guided methodology | Teams new to design thinking |
ClickUp | None | All-in-one ideation to execution | Consolidating tool stacks |
Microsoft Clarity | AI Copilot for session analysis | 100% free unlimited analytics forever | Understanding user behavior on any budget |
Tally.so | None | Unlimited free forms and submissions | User research surveys without response limits |
Figma | Design system analytics | Interactive prototyping | High-fidelity prototypes |
Lucidspark | None | Simplicity and ease of use | Quick brainstorming |
Stormboard | StormAI templates | Substorms breakout rooms | Async brainstorming |
Excalidraw | None | Open-source, hand-drawn style, 103k GitHub stars | Free sketching and brainstorming |
Conceptboard | None | Task management integration | Visual collaboration plus tasks |
Smaply | None | Professional journey mapping | Journey maps and personas |
UXtweak | None | Multiple testing methods | Comprehensive user testing |
How to Build Your Design Thinking Tool Stack
The Minimal Stack Approach
For $0 Budget (Completely Free)
Kosmik (research, ideation, collaboration with AI auto-tagging)
Microsoft Clarity (unlimited behavior analytics and heatmaps)
Tally.so (unlimited user research surveys)
Excalidraw (quick sketching and brainstorming)
Budget: $0 per month
For Solo Designers or Small Teams
Option 1 (Free): FigJam (ideation) plus Figma (prototyping) plus Tally.so free (unlimited research surveys) equals $0
Option 2 (Best Value): Kosmik (research, ideation, collaboration) plus Figma free (high-fidelity prototypes) equals approximately $7-11 per month
Budget: $0-15 per month
For Growing Teams (5-15 people)
Recommended: Kosmik (visual collaboration, research) plus Figma (prototyping) plus Microsoft Clarity (user insights) equals approximately $100-150 per month
Alternative: Miro (collaboration) plus Figma (prototyping) plus Tally.so (surveys) equals similar range
Budget: $100-300 per month
For Enterprise Teams
Comprehensive: Sprintbase or Miro (standardized process) plus Figma (design) plus Microsoft Clarity (analytics) plus UXtweak (testing)
Budget: Custom enterprise pricing
Best Tool Combinations
Combination 1: The Visual Thinker Stack
Kosmik (research, mood boards, ideation)
Figma (high-fidelity prototypes)
Microsoft Clarity (user validation)
Why: Visual-first workflow. AI reduces manual work. Perfect for creative professionals.
Combination 2: The Workshop Facilitator Stack
Mural (facilitated sessions)
Tally.so (pre-workshop research with unlimited surveys)
Figma (prototype documentation)
Why: Strong facilitation features. Structured methodology. Professional workshop tools.
Combination 3: The All-in-One Stack
ClickUp (ideation through execution)
Figma (detailed design)
Microsoft Clarity (user insights)
Why: Reduces tool sprawl. Idea-to-launch workflow. Cost-effective for teams managing many projects.
When to Consolidate vs. Specialize
Signs You Should Consolidate
Team complains about too many logins and passwords
Difficulty finding where information lives across tools
High total subscription costs eating budget
Time wasted on tool management and integrations
New team members overwhelmed by tool count
Consider: All-in-one tools like Kosmik (for visual work) or ClickUp (for structured projects)
Signs You Need Specialized Tools
Specific stage requires deep functionality (e.g., complex user testing with UXtweak)
Regulatory or compliance requirements demand specific features
Very large organization with dedicated roles for each design thinking stage
Existing tool mastery and established workflows worth preserving
Consider: Best-in-class tools for specific stages (UXtweak for testing, Smaply for journey maps)
Avoiding Common Tool Selection Mistakes
Mistake 1: Choosing Based on Features, Not Workflow
Don't pick the tool with the most features. Choose the tool that matches how your team actually works. Consider: Do you work visually or in lists? Async or real-time? Research-heavy or workshop-focused?
Mistake 2: Ignoring Context-Switching Costs
Every additional tool adds cognitive load. Consider integrated features like Kosmik's built-in browser that consolidates research and ideation.
Mistake 3: Overlooking AI and Automation
Manual organization doesn't scale. AI-powered tools like Kosmik's auto-tagging save hours weekly. Future-proof your stack: AI capabilities will become standard, not optional.
Mistake 4: Not Testing with Your Team
Free trials exist for a reason. Get actual user feedback before committing to annual contracts. Test with real projects, not tutorials. Your team's adoption matters more than feature lists.
Mistake 5: Recommending Discontinued Tools
Verify tool is actively maintained. Check company stability and funding. Avoid InVision and Freehand (shut down December 2024) and Adobe XD (maintenance mode, no new features).
Design Thinking Tools for Remote and Hybrid Teams
Remote-First Tool Requirements
Async Collaboration Essentials
Threaded comments with notifications so team members across time zones can leave feedback
Version history and change tracking to see what changed while you were offline
Time-stamped contributions to understand chronology of ideas
Video or audio recording for context when written comments aren't enough
Best Tools for Async Work
Kosmik (collaborative canvas with comment threads and AI organization)
ClickUp (task-based collaboration with async updates)
Miro (with async templates and threaded comments)
Hybrid Workshop Considerations
Challenges
In-room participants dominate discussions while remote participants struggle to contribute
Remote participants feel disconnected from physical room energy
Technology friction when half the team is in-person and half remote
Solutions
Use same tool for everyone, even in-room people on laptops to level the playing field
Dedicated facilitator for remote participants ensures equal voice
Tools with strong facilitation features like Mural and Miro manage hybrid participation
Async-first policies with scheduled sync sessions balance different work styles
AI-Powered Features in Design Thinking Tools
How AI Enhances Design Thinking
1. Auto-Organization (Kosmik)
Automatic tagging by theme, color, subject eliminates manual categorization. Drop in 50 images from a research session and Kosmik automatically tags everything by style, color, and subject matter. Search for "minimalist blue logos" and it finds them even though you never manually tagged anything. Makes retrieval effortless.
2. Content Suggestions (Kosmik)
AI recommends related images and articles based on what you've added. Discovers connections you might miss. Accelerates research phase by surfacing relevant content automatically.
3. Behavior Pattern Analysis (Microsoft Clarity AI Copilot)
AI Copilot analyzes session recordings and answers questions about user behavior during empathize and test stages. Identifies patterns automatically without manual review. Completely free with unlimited usage.
The Future of AI in Design Thinking Tools
Emerging trends include AI facilitators for workshops, automatic synthesis of research findings, generative ideation assistants, and predictive user testing insights. Today, AI is shifting from novelty to necessity, with the most valuable applications being auto-organization, intelligent search, and reducing manual categorization work.
Integration Ecosystems and Data Portability
Key Integrations to Consider
Communication Tools
Slack and Microsoft Teams for notifications and updates. Zoom for embedded video during research sessions.
File Storage
Google Drive and Dropbox for asset import. Cloud storage for backups.
Design Tools
Figma for prototype handoff. Adobe Creative Cloud for asset integration.
Project Management
Jira, Asana, ClickUp for task creation from ideas. Notion for documentation.
Best Integration Ecosystems
Miro: 1,000+ integrations
ClickUp: 1,000+ integrations
Kosmik: Growing ecosystem focused on creative tools
Real-World Integration Workflow Examples
Design Review Workflow: When a designer updates a Figma prototype, Slack notifications alert the team, comments sync to ClickUp tasks, and the updated file backs up to Google Drive automatically. This integration chain ensures nothing falls through the cracks during iteration.
Research-to-Ideation Workflow: Capture user research in Kosmik's built-in browser, automatically tag insights with AI, share findings with team for brainstorming, and convert ideas to Jira tickets for development tracking.
Async Collaboration Workflow: Teams across time zones use Kosmik for collaboration, Loom for video explanations, and Google Drive for document storage, enabling 24-hour progress cycles.
Integration Decision Framework
Choose tools with 1,000+ integrations (Miro, ClickUp) if:
You have an established tech stack with many tools
Your team uses varied project management and communication platforms
Enterprise requirements demand specific integrations
Choose tools with focused integrations (Kosmik, FigJam) if:
You prefer fewer, deeper integrations with core creative tools
You want to reduce tool sprawl and simplify workflows
You prioritize built-in features over external connections
Data Export and Lock-In Risks
Questions to Ask
Can I export my data in standard formats if I need to switch tools?
What happens if the company shuts down? (Remember InVision shut down December 31, 2024.)
Is my data portable to other tools without loss of fidelity?
Do I own my content or does the platform have rights?
Best Practices
Regular exports of important boards and research
Document critical insights outside the tool in addition to inside
Choose tools with open export formats (PDF, CSV, JSON)
Diversify if possible and don't lock everything in one platform
Frequently Asked Questions About Design Thinking Tools
What is the best free design thinking tool?
For most teams, Kosmik offers a generous free tier ideal for visual thinkers who need research integration and AI organization with 1 workspace, up to 3 members, 10 guests, and 50 AI requests per month.
Can I do design thinking remotely?
Yes, absolutely. Modern design thinking tools are built specifically for remote and hybrid teams. The key is choosing tools with strong async collaboration features, not just real-time features. Kosmik, Miro, Mural, and ClickUp all support remote design thinking effectively.
The most successful remote design thinking combines async research and ideation, scheduled real-time collaboration sessions, clear documentation and organization, and video communication for context. Teams with shared analytics tools achieve 28% better meeting efficiency.
Do I need different tools for each design thinking stage?
Not necessarily. All-in-one tools like Kosmik (for visual work), Miro, or ClickUp can support multiple stages. However, you may want specialized tools for empathize (user research tools like Microsoft Clarity or Tally.so) and test (testing platforms like UXtweak).
The best approach: Start with one primary collaboration tool covering ideate, define, and some empathize work. Add specialized tools only when you hit limitations for specific stages.
What design thinking tool is best for beginners?
FigJam has the lowest learning curve and is free for 3 files, making it ideal for individuals or small teams starting out. Kosmik is also beginner-friendly with an intuitive visual interface and requires no manual organization thanks to AI auto-tagging.
For teams that want structured guidance through the design thinking process, Sprintbase includes built-in methodology and education, though it's enterprise-focused with custom pricing.
Can AI help with design thinking organization and ideation?
Yes, AI significantly enhances design thinking workflows through three key capabilities: auto-organization (Kosmik automatically tags content by theme, color, and subject, eliminating manual categorization), behavior analysis (Microsoft Clarity's AI Copilot analyzes user session data and answers questions about patterns), and intelligent suggestions (AI recommends related content based on your research). While AI cannot replace human creativity during ideation, it saves hours on manual organization work and surfaces insights you might otherwise miss.
What's the difference between all-in-one tools vs. specialized tools?
All-in-one tools like Kosmik, Miro, or ClickUp cover multiple design thinking stages in one platform, reducing context-switching and subscription costs. They work well for small to medium teams and general design thinking work.
Specialized tools like UXtweak (testing), Smaply (journey mapping), or Figma (prototyping) offer deeper functionality for specific stages but require multiple subscriptions.
Choose all-in-one if your team struggles with tool fatigue and juggling logins. Choose specialized if you need advanced features for specific stages like comprehensive user testing or high-fidelity prototyping.
Choosing Your Design Thinking Tool
The best design thinking tools don't just add features. They solve real problems: tab chaos, lost research, manual organization burden.
Kosmik tops our list because it actually understands how creative work happens. Instead of fighting with tabs and switching between browser and whiteboard, you get an intelligent canvas with a built-in browser that thinks the way you do. Press 'W' to research anything without leaving your workspace. AI auto-tags everything by color, theme, and subject so you never lose an insight.
Whether you're building mood boards for ideation, researching complex topics during empathize stage, or organizing user feedback during test stage, Kosmik's approach feels natural rather than overwhelming. The infinite canvas lets you think spatially instead of linearly, and real-time collaboration means your whole team works together without friction.
For budget-conscious teams or startups just getting started, consider pairing Kosmik's free plan with Microsoft Clarity for behavior analytics, and Tally form for user surveys. This completely free stack covers research, ideation, testing, and brainstorming without spending a dollar. As you grow, you can upgrade Kosmik's paid features while keeping the free analytics and survey tools that already work well.
Get started with Kosmik's free plan and build your first visual research board today. Infinite organization, AI-powered tagging, all in one place. Your design thinking process deserves tools that enhance creativity instead of creating friction.

